TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television formats, relying on fixed air times via cable. In contrast, digital services operate on viewer-driven consumption, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and online content providers has esca